What is interesting to me is they love the new Gigabyte DQ6 which just came on the scene. I looked at this at MicroCenter the other day ago when I was picking up some dvdr's.
Article reference & summary: http://www.techamok.com/?pid=1581
Gigabyte DQ6 $224.99

Asus P5B-Deluxe $199.99

Foxconn p9657aa $99.99